My name is Eileen, and I'm a mom on a mission to bring the very best play materials to the children in your life.

As a mom of two, I struggled to find toys that were open-ended, well-made and (most importantly) fun. Think: less, but better.

My goal is to provide toys that you will feel good about giving to your children. Nothing on the site requires batteries, but everything requires imagination!

Join me in giving your child the gift of play.